USD 480B
Creator economy by 2027 (projected)
Commerce monetization gains momentum in the creator economy
Creator commerce goes beyond influencer advertising. It is a market where commerce monetization is gaining momentum within the global creator economy, which is projected to reach USD 480 billion by 2027.
Goldman Sachs Research projects the creator economy will grow from about USD 250 billion in 2023 to USD 480 billion by 2027. Creators’ commerce monetization is emerging as a key driver of platform growth.



